Logo

The logo is an important part of the product giving the user an impression of what the product would be, it was designed in Adobe Illustrator and Photoshop.
Here are some rough designs that I worked on to see what would look and work best for the product.

Below is the initial design of the logo:

I liked the effect of lettering giving it a sketchy look though felt it lacked the desired style we were looking for, wanting the user to be drawn in by catching their eye.  The font used is called Sketchy and was downloaded from the website DaFont.

Second attempt of the logo:

This logo was created in Adobe Illustrator using the brush tool as I wanted a sketchy feel to it and I think it has that effect.  The idea to incorporate a kind of face within the logo was to provide a look of friendliness to users, with our target audience being children.

Third attempt of the logo:

I used the initial font style (Sketchy) but incorporated the idea of the face within the logo.  The logo provides a sketchy look with the user being welcomed with a friendly face.

I will look into producing an animation with the logo so that maybe when the user hovers over the logo the eyes move.